Video Conferencing

There are times where you just can’t make it to the meeting, but in these current times we live in, we have technology that allows us to be in places that we otherwise wouldn’t be able to. There is, Skype and even FaceTime all of these are good ways of video conferencing.


Rottier, J. (March 8th 2017) Video Conference. Caledonia, Michigan.

I tend to stick with either or Skype, they have both been very reliable and just my personal preference.

With Video conferencing you have a chance to network with people in person (sort of) I have made great connections with people from video conferences from around the U.S. I began with just conferences with people in the front offices of the Detroit Pistons, then the Colorado Rapids and now its bloomed to people in Kansas City to New Orleans. Video Conferencing allowed that to happen, so get out there and give it a shot see where it could lead you and the people you may meet.


Networking is Simple

Due to my time as a Ski Patroller and Paramedic, I had the chance to help with the National Radiological Emergency Preparedness Conference Inc. This event brought back memories from my training days during paramedic school,  as a Ski Patroller I get that feeling occasionally but not too much due to being a seasoned Patroller these days.

I spent time helping people setup their booths, getting a first look at the new devices and practices as well. Even getting a chance to meet a few of the keynote speakers and getting a chance to ask those who were going to lead the workshops throughout the day.


Rottier, J. (April 12th 2017) Amway Grand Hotel, Grand Rapids Michigan.

Picture above is a behind the scenes look at the main area of booths, few hours before people start to arrive (calm before the storm)


Rottier, J. (April 12th 2017) Amway Grand Hotel, Grand Rapids, Michigan.

Here is a list of vendors and companies that are present for the conference, people from RadResponder Network were some of my favorite people to talk to and learn from.

Only reason I had the chance to volunteer and help with this event was because of past network connections, connections I made from past work experiences and just chatting and getting to know people.

Social Management

Let’s be honest for a moment, sometimes we forget things. What I mean by this is that there is a lot of social media out there, sometimes it is hard to tweet everything when you want to or make a post about something quickly. Life is busy, but there is a small hack if you will that will help you get certain tweets out when you want. There are platforms out there like Hootsuite or the Tweetdeck  I like the Tweetdeck just because I like the layout and flow of it.

With either platform, you can schedule your tweets to whenever you want from early morning to late at night. Check out my schedule tweets below using Tweetdeck, I scheduled five but you may only see four and a quarter of the fifth. They are all to the right corner.

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Rottier, J. (April 21st 2017) Tweetdeck screenshot [JPEG].

It is pretty simple to use, and can keep you on top of things and keeps you tweeting even when you are busy.

Tech Careers

We are living in a time of specialized skills and trades, from plumbers and electricians to tech support and data collectors. It is an exciting time to in the marketing business, there are so many ways to launch a marketing campaign from big to small. From strictly social media campaigns, to in person and TV ad campaigns; everything is becoming more accessible. Here listed below are a few of those said jobs, just to give you a glimpse of what it takes to get a marketing position.

SEO Specialist. 

Active Marketing Services.

Bachelor Degree in marketing and or business, two years of proven SEO experience.

Perform back-link analysis, opportunity identification, solicitation and optimization. Measure and track key SEO metrics that will be included in clients monthly KPI report. Optimize copy and landing pages for search engine marketing. Develop and implement link building strategy.

These are a few of things that one needs to be ready to do if hired.

Web Content Specialist. 

Summit Sports, LLC.,-LLC/jobs/Web-Content-Specialist-1f8b1294283fce86?q=SEO+Specialist

Entry level, a degree is preferred but not required.

Basic knowledge of SEO and ability to produce keywords for products being written about is a plus. Basic knowledge of HTML with the ability to edit embedded content a plus. Comfortable producing in fast-paced, deadline driven environments.

Here are a few tasks that one will be performing on a day to day basis.

Web Specialist. 

Quicken Loans.

Two years of experience.

Knowledge of Adobe Omniture and Oracle Maxymiser. Firm understanding of blog, lead generation and SEO best practices. Web development experience and advanced knowledge of front-end development and/or technologies. Analytics and tracking knowledge.

These are the top duties and tasks that this position will be doing on a daily basis.

Digital Public Relations and Outreach Specialist. 

Eastern Michigan University.

Bachelor Degree, preferably in communications or public relations.

Three years of experience.

Ability to use Microsoft Word and PhotoShop or InDesign.  Ability to produce photographs, short videos and basic infographics.

Social Media/ SEO Specialist. 

Adna Creative.

One year in media marketing experience.

One year in engine marketing experience.

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.

These are a few of the tech/ social media jobs out there and available, now you can find these jobs and other positions on many websites. I used, it is one of my main sources for searching for positions. Believe it or not you can find really good jobs on Craigslist as well, I have actually gotten a job off of there for a nonprofit.


The Business Card

We live in a time where technology is king, where people are constantly plugged into their phones. We live in a time where you can order a pizza over the internet and then pay with a swipe of your phone, a time where business meetings are done via Skype. A time where people schedule meetings and events on digital calender’s and then will email each other calendar as a remind, yet there is one thing that remains important and sees no decline in the days to come; this would be the business card.

Think about it, business cards. These small double side pieces of paper still to this very day are important to any business. With all the technology that’s available to us, the business remains the same. The never dying question of “Do you have a business card?” will be one of the most asked questions when networking and trying to get customers to purchase your product or services.

You don’t even have to make them yourself, plenty of places in person and online will create them for you. But if you have time and want to get creative yourself, it is pretty simple to do. I took a wack at it recently with InDesign, it’s nothing super fantastic its just simple and light.

This is what it looks like during the process.


Rottier, J. (April 3rd 2017) InDesign screenshot [JPEG].

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Rottier, J. (April 3rd 2017) InDesign screenshot [JPEG].

This is the end result. Nice, clean and has a bit of an airy feel to it, sorry if the text is a little blurry.