Paying Due

There is an old adage about how we all must pay our dues, its a part of life and is expected for the majority of people. In this sense, paying your dues is doing something that you aren’t fond of. Whether it’s taking a job at the bottom of a company, or having to work third shift in order to move up to first shift later on.

There is another form of paying dues and that is doing everything the right way and not receiving notice for it, you work hard in everything that you do and yet everyone around you catches breaks and dream jobs while you remain in limbo. I understand this form of paying dues all to well, I’ve known many people who were just handed great jobs without having to go to a university.

It is hard to watch people get handed things in life at times, but have hope. Continue to work hard, finish school and one day someday you will get a dream job. It is how I continue each and every day, I have yet to receive any breaks but I still have hope that someday it’ll happen for me as well.

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Tech Careers

We are living in a time of specialized skills and trades, from plumbers and electricians to tech support and data collectors. It is an exciting time to in the marketing business, there are so many ways to launch a marketing campaign from big to small. From strictly social media campaigns, to in person and TV ad campaigns; everything is becoming more accessible. Here listed below are a few of those said jobs, just to give you a glimpse of what it takes to get a marketing position.

SEO Specialist. 

Active Marketing Services.

https://www.indeed.com/cmp/Active-Marketing/jobs/SEO-Specialist-0eedf9f1ffcdf174?sjdu=QwrRXKrqZ3CNX5W-O9jEvSAhjbWuXG1y4FQ8M63KDVPkbaTcy2x2Abbdh9l2eYU1gARuErgpcdj1WeEvBITEAA

Bachelor Degree in marketing and or business, two years of proven SEO experience.

Perform back-link analysis, opportunity identification, solicitation and optimization. Measure and track key SEO metrics that will be included in clients monthly KPI report. Optimize copy and landing pages for search engine marketing. Develop and implement link building strategy.

These are a few of things that one needs to be ready to do if hired.

Web Content Specialist. 

Summit Sports, LLC.

https://www.indeed.com/cmp/Summit-Sports,-LLC/jobs/Web-Content-Specialist-1f8b1294283fce86?q=SEO+Specialist

Entry level, a degree is preferred but not required.

Basic knowledge of SEO and ability to produce keywords for products being written about is a plus. Basic knowledge of HTML with the ability to edit embedded content a plus. Comfortable producing in fast-paced, deadline driven environments.

Here are a few tasks that one will be performing on a day to day basis.

Web Specialist. 

Quicken Loans.

https://careers-quickenloans.icims.com/jobs/21949/web-specialist/job?mode=job&iis=Indeed&iisn=Indeed.com&mobile=false&width=872&height=500&bga=true&needsRedirect=false&jan1offset=-420&jun1offset=-360

Two years of experience.

Knowledge of Adobe Omniture and Oracle Maxymiser. Firm understanding of blog, lead generation and SEO best practices. Web development experience and advanced knowledge of front-end development and/or technologies. Analytics and tracking knowledge.

These are the top duties and tasks that this position will be doing on a daily basis.

Digital Public Relations and Outreach Specialist. 

Eastern Michigan University. 

https://www.governmentjobs.com/careers/emichedu/jobs/1655746/digital-public-relations-and-outreach-specialist?utm_source=Indeed&utm_medium=organic&utm_campaign=Indeed

Bachelor Degree, preferably in communications or public relations.

Three years of experience.

Ability to use Microsoft Word and PhotoShop or InDesign.  Ability to produce photographs, short videos and basic infographics.

Social Media/ SEO Specialist. 

Adna Creative.

https://www.indeed.com/cmp/Adna-Creative/jobs/Social-Media-394d8725bc9c882a?q=SEO+Specialist

One year in media marketing experience.

One year in engine marketing experience.

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.

These are a few of the tech/ social media jobs out there and available, now you can find these jobs and other positions on many websites. I used Indeed.com, it is one of my main sources for searching for positions. Believe it or not you can find really good jobs on Craigslist as well, I have actually gotten a job off of there for a nonprofit.

 

The Business Card

We live in a time where technology is king, where people are constantly plugged into their phones. We live in a time where you can order a pizza over the internet and then pay with a swipe of your phone, a time where business meetings are done via Skype. A time where people schedule meetings and events on digital calender’s and then will email each other calendar as a remind, yet there is one thing that remains important and sees no decline in the days to come; this would be the business card.

Think about it, business cards. These small double side pieces of paper still to this very day are important to any business. With all the technology that’s available to us, the business remains the same. The never dying question of “Do you have a business card?” will be one of the most asked questions when networking and trying to get customers to purchase your product or services.

You don’t even have to make them yourself, plenty of places in person and online will create them for you. But if you have time and want to get creative yourself, it is pretty simple to do. I took a wack at it recently with InDesign, it’s nothing super fantastic its just simple and light.

This is what it looks like during the process.

IMG_20170328_192057360_HDR

Rottier, J. (April 3rd 2017) InDesign screenshot [JPEG].

Screenshot (23)

Rottier, J. (April 3rd 2017) InDesign screenshot [JPEG].

This is the end result. Nice, clean and has a bit of an airy feel to it, sorry if the text is a little blurry.