First blog post

This is your very first post. Click the Edit link to modify or delete it, or start a new post. If you like, use this post to tell readers why you started this blog and what you plan to do with it.



An Interesting question.

During a meeting last week, an interesting question arose. I was asked why are people in my generation entitled? Now I know there’s been a lot of talk about some people being snow flakes, some people living in their mom and dad’s basement because they aren’t prepared for the real world. I am not here to harp and or repeat that, when I was asked this question I took a moment to really think about my answer.

My answer was “I don’t know, I don’t understand it either.” I grew up in a humble way, I have zero problem doing what I have to do in order to do what I want in the future. I don’t feel entitled be any means, I want to earn anything and everything in this life of mine. Is it not better when you earn it?

Like I’ve stated before, its about paying your dews. I grew up being told you will pay your dews with hard work and one day you will be granted something better. Other people missed or did not receive this tidbit of wisdom when they were younger. Really that the best answer I have when it comes to this question, not everyone within my generation is selfish and entitled. Sometimes one just needs to look a little harder and you’ll see a hard working millennial paying their dews, waiting for a chance to shine.

Paying Due

There is an old adage about how we all must pay our dues, its a part of life and is expected for the majority of people. In this sense, paying your dues is doing something that you aren’t fond of. Whether it’s taking a job at the bottom of a company, or having to work third shift in order to move up to first shift later on.

There is another form of paying dues and that is doing everything the right way and not receiving notice for it, you work hard in everything that you do and yet everyone around you catches breaks and dream jobs while you remain in limbo. I understand this form of paying dues all to well, I’ve known many people who were just handed great jobs without having to go to a university.

It is hard to watch people get handed things in life at times, but have hope. Continue to work hard, finish school and one day someday you will get a dream job. It is how I continue each and every day, I have yet to receive any breaks but I still have hope that someday it’ll happen for me as well.

Video Conferencing

There are times where you just can’t make it to the meeting, but in these current times we live in, we have technology that allows us to be in places that we otherwise wouldn’t be able to. There is Gotomeeting.com, Skype and even FaceTime all of these are good ways of video conferencing.


Rottier, J. (March 8th 2017) Video Conference. Caledonia, Michigan.

I tend to stick with either Gotomeeting.com or Skype, they have both been very reliable and just my personal preference.

With Video conferencing you have a chance to network with people in person (sort of) I have made great connections with people from video conferences from around the U.S. I began with just conferences with people in the front offices of the Detroit Pistons, then the Colorado Rapids and now its bloomed to people in Kansas City to New Orleans. Video Conferencing allowed that to happen, so get out there and give it a shot see where it could lead you and the people you may meet.

Networking is Simple

Due to my time as a Ski Patroller and Paramedic, I had the chance to help with the National Radiological Emergency Preparedness Conference Inc. This event brought back memories from my training days during paramedic school,  as a Ski Patroller I get that feeling occasionally but not too much due to being a seasoned Patroller these days.

I spent time helping people setup their booths, getting a first look at the new devices and practices as well. Even getting a chance to meet a few of the keynote speakers and getting a chance to ask those who were going to lead the workshops throughout the day.


Rottier, J. (April 12th 2017) Amway Grand Hotel, Grand Rapids Michigan.

Picture above is a behind the scenes look at the main area of booths, few hours before people start to arrive (calm before the storm)


Rottier, J. (April 12th 2017) Amway Grand Hotel, Grand Rapids, Michigan.

Here is a list of vendors and companies that are present for the conference, people from RadResponder Network were some of my favorite people to talk to and learn from.

Only reason I had the chance to volunteer and help with this event was because of past network connections, connections I made from past work experiences and just chatting and getting to know people.

Getting Certified.

Getting Certified.

When it comes to being a SEO specialist, there is one thing that a person can do to separate themselves from the pack. That is getting Google certified in either Google AdWords or Google Analytics or both, but let me warn you if you think it’ll be a breeze you are in for a world of hurt.


Rottier, J. (April 23rd 2017) Google AdWords Screenshot [JPEG]

In order to pass you need to get a minimum of 80% of the questions correct, the Google Analytics test is 70 questions while the AdWords is 100. Here is the shocker, if you do not pass you have to wait 7 days before being able to retake the test. The Brightside of this whole thing is that both tests are completely free, all that is required is your time.

I recommend taking the time to study, watch the training videos, take notes and study as much as possible. Doing a test like this online seems easy and straight forward, but most people once they hit the 20 or 30 question mark become antsy. They become impatience and start clicking answers quicker so to hurry the test up and be done, this is normal so don’t be alarmed it happened to me more then I would like to admit. But take the time to study and you will pass, shoot for the 100% instead of the 80%. I will admit I just wanted to pass but after failing for my sixth time I finally buckled down and said “I’m getting 100% my next time” I chose to take the Google Analytics exam over the AdWords, I found it more interesting and wanted to learn more. Below is a picture of what it looks like to get 100% on the analytics exam.


Rottier,J. (April 23rd 2017) Google Partners Screenshot [JPEG].

it is not easy. I used notes, practice tests, watched and re-watched all the training videos (not going to lie some are slow and boring) but in the end it was worth to get that score. Now some people are better at test taking then others, there is no shame in that and they will pass this easy peasy. But for those who struggle with tests, especially ones taken on computers this is for you in the sense of never quit; if I can do it so can you.

Why get these certificates? because as a SEO specialist they benefit you not just in your personal life and brand but in your professional life as well. Being able to show to future employers and other professionals that you posses the certificates will go a long way, people tend to think that they are a waste of time. But this is a false belief, I know plenty of people who have gotten farther in life and have larger incomes because of certificates compared to others with bachelor degrees.

Social Management

Let’s be honest for a moment, sometimes we forget things. What I mean by this is that there is a lot of social media out there, sometimes it is hard to tweet everything when you want to or make a post about something quickly. Life is busy, but there is a small hack if you will that will help you get certain tweets out when you want. There are platforms out there like Hootsuite or the Tweetdeck  I like the Tweetdeck just because I like the layout and flow of it.

With either platform, you can schedule your tweets to whenever you want from early morning to late at night. Check out my schedule tweets below using Tweetdeck, I scheduled five but you may only see four and a quarter of the fifth. They are all to the right corner.

Screenshot (24)

Rottier, J. (April 21st 2017) Tweetdeck screenshot [JPEG].

It is pretty simple to use, and can keep you on top of things and keeps you tweeting even when you are busy.

Tech Careers

We are living in a time of specialized skills and trades, from plumbers and electricians to tech support and data collectors. It is an exciting time to in the marketing business, there are so many ways to launch a marketing campaign from big to small. From strictly social media campaigns, to in person and TV ad campaigns; everything is becoming more accessible. Here listed below are a few of those said jobs, just to give you a glimpse of what it takes to get a marketing position.

SEO Specialist. 

Active Marketing Services.


Bachelor Degree in marketing and or business, two years of proven SEO experience.

Perform back-link analysis, opportunity identification, solicitation and optimization. Measure and track key SEO metrics that will be included in clients monthly KPI report. Optimize copy and landing pages for search engine marketing. Develop and implement link building strategy.

These are a few of things that one needs to be ready to do if hired.

Web Content Specialist. 

Summit Sports, LLC.


Entry level, a degree is preferred but not required.

Basic knowledge of SEO and ability to produce keywords for products being written about is a plus. Basic knowledge of HTML with the ability to edit embedded content a plus. Comfortable producing in fast-paced, deadline driven environments.

Here are a few tasks that one will be performing on a day to day basis.

Web Specialist. 

Quicken Loans.


Two years of experience.

Knowledge of Adobe Omniture and Oracle Maxymiser. Firm understanding of blog, lead generation and SEO best practices. Web development experience and advanced knowledge of front-end development and/or technologies. Analytics and tracking knowledge.

These are the top duties and tasks that this position will be doing on a daily basis.

Digital Public Relations and Outreach Specialist. 

Eastern Michigan University. 


Bachelor Degree, preferably in communications or public relations.

Three years of experience.

Ability to use Microsoft Word and PhotoShop or InDesign.  Ability to produce photographs, short videos and basic infographics.

Social Media/ SEO Specialist. 

Adna Creative.


One year in media marketing experience.

One year in engine marketing experience.

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.

These are a few of the tech/ social media jobs out there and available, now you can find these jobs and other positions on many websites. I used Indeed.com, it is one of my main sources for searching for positions. Believe it or not you can find really good jobs on Craigslist as well, I have actually gotten a job off of there for a nonprofit.